5:45pm Doors open, Light food and drinks served
6:40pm Introduction and Announcements
6:50pm "When to Run an AB Test and When Not To" with Jane Davis, Head of Research at Zapier
7:20pm "Testing New Features with Feature Flags and Rollouts" with Justina Nguyen, Developer Evangelist Lead and Jeff Sing, Software QA Engineer at Optimizely
7:50pm Trivia Break
8:10pm "AB Testing Lessons for Product Designers" with Adrian Andrade, Product Design Lead at Eventbrite
8:35pm "How to Build an Experimentation Culture at your Organization and Get Buy-In” with Becca Bruggman, Staff Technical Program Manager, Experimentation at Optimizely
Jane Davis, Head of Research at Zapier, helps product teams understand when to do research vs. when to run an experiment. In this talk, Jane will guide us on how to evaluate when to use AB testing and when not to. She’ll cover:
Companies that adopt an experimentation culture are more likely to succeed and achieve a product market fit. Lucky for us, Adrian Andrade, Product Design Lead at Eventbrite, has tips on how to leverage experimentation and data driven design to transform assumptions into solutions.
In this presentation, Adrian will walk us through lessons he learned while running AB tests and experiments for digital products. He’ll guide us on proven techniques to make sure you’re effectively implementing an experimentation strategy. He’ll also cover the dos and don'ts of running an AB test.
Running consistent, thoughtful experiments requires a backlog of great experiment ideas and buy-in from your team, so how do you get that anyway?
Becca Bruggman, Optimizely's Internal Experimentation Program Manager, will take us through how to use design problem solving and visibility tactics to get your whole company excited about experimentation. You will learn:
Feature flags allow companies like Amazon, Facebook, and Google to AB test new features, learn quickly and continuously deploy software to their users. Yet the industry treats feature flags as a technical term which can be confusing to designers.
In this talk, Justina and Jeff from Optimizely will teach product designers how to use feature flags to:
We aim to get designers comfortable experimenting with feature flags. This talk will not be overly technical. You'll understand the basics and how they apply to your work as a product designer.
