Each talk will run about 25 minutes, then we'll have a 15 minute Q&A moderated by Andi Galpern, Founder of Cascade SF. This is a virtual event that will take place on Zoom. All registered attendees will receive a customized link with a password to attend the talks.
5:00pm: Introduction and Announcements with Andi Galpern
5:10pm: "How UX research feeds into design" with Alex Goldman
5:50pm: "How to write an iterative UX research plan" with Michele Ronsen
6:30pm: ""How to make a big impact with scrappy user research" with Megan Kierstead
7:10pm: ""Interviewing and hiring: What makes a great UX research portfolio?" with Daniel Camilleri
Alex Goldman, Design Research Lead Consultant (Past: LendingClub)
Researchers run surveys, ethnographic studies, user testing, and perform methods to add context and insights into the design process. But what does that process look like? In this talk, Alex will share the research and design process and how they work together.
Michele Ronsen, Design and UX Research at Curiosity Tank
It's important to ensure that researchers get the entire team involved and continue to evolve their research plan. Watch Michele Ronsen, expert user researcher, will walk us through her blueprint of how to create an effective UX research plan for you and your team.
Megan Kierstead, UX Research Consultant (Past: Trifacta and Salesforce)
User research is important, yet some companies don't have the budget or timeline for UX research. In this presentation, Megan will teach us how to move the needle with user research.
Daniel Camilleri, UX Research Lead Consultant (Past: Uber)
Daniel will show us what he looks for when hiring UX researchers, how to explain the bottom line and show impact when interviewing for a user research role.
Alexander Goldman is a UX/ Design Researcher with expertise in mixed methods research, strategic research, and the fintech industry.
Most recently he served as Design Researcher for the personal loans business line at LendingClub, where he worked with design, product, and marketing to analyze and develop improved UX across the customer experience, including both strategic and tactical projects.
Michele Ronsen is the Founder of Curiosity Tank, a design and user research firm based on San Francisco, CA.
“We are curious as hell and proud of it. Our mission is to identify customer insights and put them into action. The result is confident product and service decision-making. The only thing that excites us as much as activating insight is empowering teams to fly themselves. We teach, mentor, and train teams and individuals to up their curiosity skills.”
In February 2020, Curiosity Tank workshops launched. These one day, remote, deep dive classes are designed to provide temporary, accidental and aspiring with hands-on experience to improve their user research skills and confidence. Each class is packed with examples from extensive experience in the trenches of some of the most iconic brand-name companies in the world. Learn more at curiositytank.com/workshops.
Megan Kierstead has over a decade of experience in building out pragmatic, scrappy research teams across a variety of industries including healthcare, financial services, retail, and other notoriously complex areas.
Daniel is a registered Psychologist who specializes in User Experience Research, Design and Behavioural Economics. At Uber he worked on building a bank and helping to improve Driver financial health. Prior to that he co-founded a 3 day music festival and conducted VR research for the army.
Cascade San Francisco is an experience design organization, teaching you how to create the ultimate product experiences for technology. We are based out of the Bay Area, but organize virtual events internationally, to give everyone a chance to learn. Visit cascadesf.com for more details.
Curiosity Tank offers one-day, remote, and deep dive classes for working and aspiring user researchers. Each class is packed with examples from extensive experience in the trenches of some of the most iconic brand-name companies in the world. Learn more at curiositytank.com/workshops.
FAQs
Where is this event located?
This event will be held on Zoom. Prior to the event, you will receieve a unique webinar URL with a password.
Can I watch the talks after the event date?
Yes! We will send you a private link to all of the talks 1-2 days after the event, and include a list of relevant resources.
How can I contact the organizer with any questions?
Email andi@cascadesf.com with any questions you may have relating to this event.
What's the refund policy?
All tickets available on a first-come-first-served basis. If the event is cancelled because of the Coronavirus, we will reschedule and offer a refund to those who request one, up to 1 week prior to the event date.
